PUT YOUR MONEY WHERE YOUR MOUTH IS!

You have the power to support healthy futures and equal rights for all with four shades of M·A·Cximal Silky Matte VIVA GLAM Lipstick that give back 100%.

SHOP THE LIPSTICK THAT GIVES BACK 100%

WHAT YOU SPEND IS WHAT WE GIVE

GIVE BACK 100% TO PROMOTE HEALTHY
FUTURES AND EQUAL RIGHTS FOR ALL

Let’s break it down: When you spend $25 on a VIVA GLAM Lipstick, we donate $25 to local organizations championing equality.
There’s no catch. It’s just pure giving back.

NEW!

VIVA EQUALTIY

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VIVA GLAM I IS NOW

VIVA HEART

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VIVA GLAM II IS NOW

VIVA PLANET

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VIVA GLAM III IS NOW

VIVA EMPOWERED

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SINCE 1994, M·A·C VIVA GLAM HAS RAISED

OVER $520,000,000 RAISED GLOBALLY – AND COUNTING!

30 years later, the iconic Lipstick that gives back 100% has been maxed out to give lips more colour, more comfort and more longwear with a new silky matte finish,
new luxe look and new moisturizing formula – now in four shades.

MAC'S NORDIC VIVA GLAM CHARITY PARTNERS
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Micro Rainbow logo
Posithiva Gruppen is a national organization for people living with HIV in Sweden, founded in 1985. We offer peer support and & social meeting places, as well as education, counseling and assistance.

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Mermaids logo
AIDS-Fondet was founded in 1985 to tackle AIDS in Denmark at a time when it was a global pandemic.
At a time when there was no effective medication, there was uncertainty about how HIV was transmitted, there were misunderstandings, misinformation, discrimination, and stigmatization of people living with HIV. Since the early 2000s AIDS-Fondet has also worked internationally primarily in Uganda and Malawi.

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JOIN THE VIVA GLAM MOVEMENT

Let's keep glamming and let's keep GIVING with M·A·Cximal Silky Matte VIVA GLAM Lipstick!

  • OVER
    9,713 GRANTS
    GIVEN TO 1,818
    ORGANIZATIONS
    IN 92 COUNTRIES

  • OVER $520,000,000
    RAISED
    GLOBALLY –
    AND COUNTING!

  • OVER
    19,000,000
    LIVES CHANGED
    AROUND THE
    WORLD

LEARN MORE ABOUT OUR EXPANDED MISSION

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

SUPPORTING SEXUAL EQUALITY

M·A·C VIVA GLAM partners with local organizations to change policies, eliminate stigmas and provide resources that promote healthy and happy futures for all.

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

EMPOWERING GENDER EQUALITY

M·A·C VIVA GLAM advocates for the rights of all people to have autonomy over their own bodies so they can live fully as their most authentic selves.

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

CHAMPIONING RACIAL EQUALITY

M·A·C VIVA GLAM builds on our long-standing conviction of representation, inclusion and equity for All Ages, All Races, All Genders by advocating for change and providing resources that advance racial justice.

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

PROMOTING ENVIRONMENTAL EQUALITY

M·A·C VIVA GLAM continues our pledge to do good for the planet by investing in safe, good-for-skin ingredients and innovative packaging designs that support a sustainable Earth.

M·A·C CARES

Our purpose goes beyond the products we develop to the communities we serve and the planet we live in.
Join us in our ambition to drive impact, promote acceptance and inspire change toward a better future.

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

CONSCIOUS
BEAUTY

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DIVERSITY &
INCLUSION